Informaticon: New York City and the Internet as advertising media from Net Words, by Nick Usborne

"To call the Internet an advertising medium makes about as much sense as saying the same about New York City. Yes, you can advertise in many different ways within the city, but New York is a great deal more than just an advertising medium. It's a huge population, broken into distinct communities with an infinitely complex set of interconnections among individuals, corporations, and government.

"The same is true of the Internet. It's much more like a massive, global city and not at all like any kind of traditional advertising medium. Sure, you can promote and sell your products there, but to do it well you first need to understand what makes this particular city tick."

       -- from Net Words: Creating HIgh-Impact Online Copy, by Nick Usborne