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February 17, 2005

Renee Blodgett's take on distractions

Renee_blodgettHere's another reaction to Katie Hafner's article on information age distractions, from corporate communications consultant and marketing consultant Renee Blodgett. I had the pleasure of meeting Renee last month in Napa, at the New Communications Forum.

In contrast to our more reactive solution -- creating ways to manage the information glut that besets us -- Renee has a proactive suggestion for vendors:

[A]gree on more standards, give us less devices, better connections, less chargers, less things to operate and assemble, less things to fix, return, renew, figure out how to use.

Nevertheless, she admits,

I was distracted six times while reading the article and four times while posting my thoughts on it. And already my attention is somewhere else..........

February 17, 2005 | Permalink

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